Go Viral

The GoViral presentation at Cannes Lions 2008
"Navigating in a city that never sleeps"

The GoViral Seminar at the 2008 Cannes Lions explores life in The Social Metropolis - a vibrant and dynamic world of modern social media and consumer participation. The Social Metropolis is a compelling story about understanding how to activate your brand online in an era of participation and democratization of information. The two-way challenge of new engaging technologies and social media services is that while people are more likely to discuss your brand without your participation their increased activity means a growing scarcity of attention.


In this seminar, CEO of GoViral, Jimmy Maymann, provides a complete framework of how to understand and act in this world of exciting opportunities. In a presentation filled with examples of how to deploy engaging campaigns in the new media space Jimmy demonstrates how to work with digital pull techniques and media planning. In sharing the remarkable results from some of the best global campaigns this year, adopted and endorsed by millions, it becomes clear how to navigate the social metropolis successfully.