The introduction and presentation of the 10 participants in the Venture Cup Final 2009

1st prize winner: Multiaerobics

Students from CBS and ITU joined forces to create a concept that will revolutionize the physiotherapy industry. The multi-national and cross-disciplinary team behind the innovative concept are José Cerdan, Jakub Otocki, Billal Ali, Ian Jorgensen and Ana Boyadjieva. The idea: Multiaerobics is an interactive platform dedicated for specialists in physiotherapy. The software allows the specialists to treat their patients from distance using specialized sensors devices combined with physical exercises. Our solution delivers many benefits: it saves time, reduces the costs and improves the quality of rehabilitation. The innovation consists of a software and specially developed sensors that track body movements. Thus, the product enhances communication and helps users save resources and time, and, at the same time, improve on quality. Moreover, the innovation is applied to Smart phones and Projector Glasses for people who would like to train in everyday surroundings. Multiaerobics took away 250.000 DKK for their concept. José, who started the venture, was thrilled: “ I start living my dream. This is the recognition from investors that this is not just a good idea but also an investment to be in the market. Now we can show potential customers that we are ready”. See http://www.multiaerobics.com for more info

Digital story Lab video - VC Final Wölva Group

Wölva Group Presentation

- Used in the Final - at Børsen for this year National Venture Cup Innovation Final

2nd prize winner: Wölwa Group

Four computer science students from the University of Copenhagen took away the 2^ndprize at the Venture cup final. The team behind Wölwa Group consists of Dennis Kayser, Danny Larsen, Jens Duelund Pallesen og Niels Frederiksen.

The idea: Wölwa group entered the competition with software for project management cost estimates. The “Software as a Service” (SaaS) concept incorporates historical data to provide accurate estimates early in the project life cycle.
The Estimation & Management Platform (EMP) is a software product, built as “Software as a Service” (SaaS). The product works as a platform for estimating project costs. It incorporates historical data from completed and ongoing projects to provide highly accurate estimates early in the project life cycle and throughout the project. EMP enables companies to save time and money, minimize risk, deliver projects on time and unify their estimation approach.

See http://www.wölwa.com for more info

Banned commercials.. playful, funny and so on.

Banned commercials

XBOX 360

Go Viral

The GoViral presentation at Cannes Lions 2008
"Navigating in a city that never sleeps"

The GoViral Seminar at the 2008 Cannes Lions explores life in The Social Metropolis - a vibrant and dynamic world of modern social media and consumer participation. The Social Metropolis is a compelling story about understanding how to activate your brand online in an era of participation and democratization of information. The two-way challenge of new engaging technologies and social media services is that while people are more likely to discuss your brand without your participation their increased activity means a growing scarcity of attention.


In this seminar, CEO of GoViral, Jimmy Maymann, provides a complete framework of how to understand and act in this world of exciting opportunities. In a presentation filled with examples of how to deploy engaging campaigns in the new media space Jimmy demonstrates how to work with digital pull techniques and media planning. In sharing the remarkable results from some of the best global campaigns this year, adopted and endorsed by millions, it becomes clear how to navigate the social metropolis successfully.

Sony Bravia commercial - color canons

Sony Bravia

Commercial Colour TV


Sony Bravia - New Ad - Awesome video clips here

Sony Bravia - commercial

like no other

Venture Cup Viral marketing projekt 3 post

Internationale klassikere:

** PEPSI'S **
WASSUP


ELLER WORD-of-MOUTH Effekten .. NUMA NUMA DRENGEN:
vil bare lige nævne antal hits primært fordi det er helt vildt mange; nemlig 27,062,905 (27 mio..) pretty much..



or the infamous star wars kid: 12,117,855 views... :_D

Venture Cup Viral marketing projekt 2 post

http://www.saatchi.dk/

• The advertising agency that made classics in viral marketing such as:
• Gori - the one with the mouse..
• Kilroy - go before it's too late
• Dynamite surfing - a commercial
  

Other very interesting and bulletproof viral ads are:

• Telia commercials - the one with the rabbits:

• This one with the phone subscription getting cheaper and cheaper as time goes by: